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Mumbai University Business Communication Syllabus |
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Re: mumbai university business communication syllabus
The Mumbai University is admitted candidates for BA Business Communication. The syllabus is also provided by Mumbai University for BA Business Communication. As you want here I’m giving you Mumbai University BA Business Communication syllabus. Bachelor of Arts in Communicative English is an undergraduate communicative English course. Communicative English refers to that English which helps us to communicate effectively with people using language functions. Proficiency in English is accepted to be an essential requirement for communication at national as well as international levels. Mumbai University BA Business Communication Syllabus) Mumbai University BA Business Communication Syllabus: Semester – I , Business Communication Paper- I (4Credits) Unit 1: Theory of Communication Concept of Communication Meaning, Definition, Process, Need, Feedback Emergence of Communication as a key concept in the Corporate and Global world Impact of technological advancements on Communication Channels and Objectives of Communication Channels Formal and Informal—Vertical, Horizontal, Diagonal, Grapevine Objectives of Communication Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees (A brief introduction to these objectives to be given) Methods and Modes of Communication Verbal and Nonverbal Characteristics of Verbal Communication Characteristics of Non-verbal Communication Landline, Wireless and Cellular Phones Facsimile Communication [Fax] Computers and E- communication Video and Satellite Conferencing Problems in Communication /Barriers to Communication Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers Ways to Overcome these Barriers v. Listening Importance of Listening Skills Cultivating good Listening Skills Unit 2: Business Correspondence Theory of Business Letter Writing Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block Principles of Effective Letter Writing Personnel Correspondence Statement of Purpose Job Application Letter and Resume Letter of Acceptance of Job Offer, Letter of Resignation [Letter of Appointment, Promotion and Termination, Letter of Recommendation (to be taught but not to be tested in the examination)] Unit 3: Language and Writing Skills Commercial Terms used in Business Communication Paragraph Writing: Developing an idea, using appropriate linking devices, etc Cohesion and Coherence, self-editing, etc [Interpretation of technical data, Composition on a given situation, a short informal report etc. Here I’m attaching PDF for Mumbai University BA Business Communication Syllabus: |
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