[suman]

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I want to do PGDM (An Integrated Marketing Communications) in K J Somaiya Institute of Management Studies and Research so can you provide me the ddetails of the program?

[prince karak]

The K J Somaiya Institute of Management Studies and Research offers Post Graduate Diploma in Management- Communications – PGDM (COM) (An Integrated Marketing Communications) program.

PGDM (COM) (IMC)

Two year Full time AICTE approved program.

Intake: 60 seats

Specialized subjects taught by experienced media, communication and advertising professionals along with Full time internal faculty

Unique Courses Offered

Introduction to Media and Media Analytics –Trim III

Celebrity and Sports Marketing –Trim IV

Agency Structure, Management and Campaign Logistics –Trim IV

Cross Cultural Aspects of Communication _ Trim IV

Media Programming –Trim V

Communication Analytics and Campaign Research -Trim V

Brand and Account Planning-Trim VI Appreciation of Creatives–Trim V

Digital & Social Media Marketing –Trim V

Luxury Marketing –Trim VI15

The Program Execution -Additional Inputs

HootsuiteSocial Media Marketing Certification

Google Analytics Certification

Students handle live assignments in each of these areas during the course. 16


SIMSR PGDM (COM) (IMC)







Contact-

K.J Somaiya Institute of Management Studies and Research
Vidyanagar, Vidya Vihar East, Ghatkopar East, Mumbai, Maharashtra 400077