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UGC Net MBA Syllabus |
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Re: ugc net mba syllabus
As you are looking for UGC NET Management (MBA level) Syllabus so on your demand I am providing same here : • There will be two question papers, CBSE (UGC) NET Management Paper II and Paper III. • Paper II will consist of 50 questions worth 2 mark each. • Paper III will consist of 75 questions worth 2 mark each. CBSE (UGC) NET Management Paper II & Paper III-A Core Group Unit-I • Managerial Economics-Demand Analysis • Production Function • Cost-Output Relations • Market Structures • Pricing Theories • Advertising • Macro-Economics • National Income Concepts • Infrastructure-Management and Policy • Business Environment • Capital Budgeting Unit-II • The concept and significance of organisational behaviour-Skills and Roles in an organisation-Classical, Neo-Classical and Modern Theories of Organisational Structure-Organisational Design-Understanding and Managing individual behaviour personality-Perception-Values-Attitudes-Learning-Motivation. • Understanding and Managing Group Behaviour, Processes-Inter-personal and group dynamics-Communication-Leadership-Managing change-Managing conflicts. • Organisational Development. Unit-III • Concepts and perspectives in HRM; HRM in changing environment. • Human Resource Plarming-Objectives, Process and Techniques. • Job analysis-Job Description. • Selecting Human Resources. • Induction, Training and Development. • Exit policy and Implications. • Performance Appraisal and Evaluation. • Potential Assessment. • Job Evaluation. • Wage Determination. • Industrial Relations and Trade Unions. • Dispute Resolution and Grievance Management. • Labour Welfare and Social Security Measures. Unit-IV • Financial Management-Nature and Scope. • Valuation Concepts and Valuation of Securities. • Capital Budgeting Decisions-Risk Analysis. • Capital Structure and Cost of Capital. • Dividend Policy-Determinants. • Long-Term and Short-Term Financing Instruments. • Mergers and Acquisitions. Unit-V • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation-Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies. • Promotion Decisions-Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management • Uses of Internet as a Marketing Medium-Other related issues like branding, market development, Advertising and retailing on the net. • New issues in Marketing. Unit-VI • Role and Scope of Production Management; Faculty Location; Layout Planning and Analysis; Production Planning and Control-Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control. • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT/CPM. Unit-VII • Probability Theory; Probability distributions-Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi-square tests. • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet-based applications. |
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Re: UGC Net MBA Syllabus Unit-VIII • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter's Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline. • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO. Unit-IX • Concepts-Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business-Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship (Organisational Entrepreneurship). Unit-X • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics. CBSE (UGC) NET Management Paper III-B Elective or Optional Elective-I • Human Resource Management (HRM) -Significance; Objectives; Functions; A diagnostic model; External and Internal environment • Forces and Influences; Organizing HRM function. • Recruitment and Selection-Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up: • Performance Appraisal System-Importance and Objectives; Techniques of appraisal system; New trends in appraisal system. • Development of Personnel-Objectives; Detennining Needs; Methods of Training & Development programs; Evaluation. • Career Planning and Development-Concept of career; Career planning and development methods. • Compensation and Benefits-Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit. • Employee Discipline-importance; causes and forms; Disciplinary action; Domestic enquiry. • Grievance Management-Importance; Process and Practices; Employee Welfare and Social Security Measures. • Industrial Relations-Importance; Industrial conflicts; Causes; Dispute settlement machinery. • Trade Unions-Importance of Unionism; Union leadership; National Trade Union Movement. • Collective Bargaining-Concept; Process; Pre-requisites; New trends in collective bargaining. • Industrial Democracy and Employee Participation-Need for industrial democracy; Pre-requisites for industrial democracy; Employee Participation-Objectives; Forms of Employee Participation. • Future of Human Resource Management. Elective-II • Marketing-Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition. • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands-Meaning and Role; Brand building strategies; Share increasing strategies. • Pricing objectives; Pricing concepts; Pricing methods. • Product-Basic and Augmented stages in New Product Developments • Test Marketing Concepts. • Promotion mix-Role and Relevance of advertising Sales promotion-media planning and management. • Advertising-Planning, execution and evaluation. • Different tools used in sales promotion and their specific advantages and limitations. • Public Relations-Concept and Relevance. • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members. • Wholesaling and Retailing-Different types and the strengths of each one; Emerging issues in different kinds of retailing in India. • Marketing Research-Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report. • Marketing to Organisations-Segmentation Models; Buyer behaviour models; Organisational, buying process. • Consumer Behaviour theories and models and their specific relevance to marketing managers. • Sales Function-Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’ • Use of internet as a medium of marketing; Managerial issues in reaching consumers/organisation through internet. • Structuring and managing marketing organisations. • Export Marketing-Indian and global context. Elective-III • Nature and Scope of Financial Management. • Valuation Concepts-Risk and Return; Valuation of Securities; Pricing Theories-Capital asset pricing model and Arbitrage pricing theory-Understanding financial statements and analysis thereof. • Capital budgeting decisions; Risk analysis in capital budgeting and Long-Term sources of finance. • Capital Structure-Theories and Factors; Cost of capital. • Dividend Policies-Theories and Determinants. • Working Capital Management-Determinants and Financing; Cash management; Inventory management; Receivables management. • Elements of Derivatives. • Corporate risk management. • Mergers and Acquitions. • International Financial Management. Elective-IV • India's Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export-oriented units; Export incentives. • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance. • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings. • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks-NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism. • Technology monitoring; Emerging Opportunities for Global Business |