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iim lucknow digital marketing |
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Re: iim lucknow digital marketing
IIM (Indian Institute of Management), Lucknow is one of the six national level management institutes set up by the Government of India. Its aim is to help improve the management of corporate and non-corporate sectors and public systems, through pursuit of excellence in management education, research, consulting and training. NIIT Imperia Centre for Advanced Learning focuses on professional and educational needs of working professionals. It offers long-term Executive Management Programs (4 to 12 months), Management Development Programs (3 to 10 days) and Customized Programs for corporate organizations. It is designed for: Designed for Marketing, Advertising, Product Management, Sales and Business Development Professionals • Digital marketing professionals desiring to enhance their knowledge • Marketing professionals wanting to add digital marketing to their skills portfolio • Entrepreneurs using digital marketing to improve their business performance • Sales/Business Development professionals wanting to branch out into the digital marketing domain • Individuals who want to capitalize on the opportunities in the digital marketing domain Program Features • 33 hours of Live expert-led lectures • Content reviewed by DMI’s Syllabus Advisory Council comprising of the world’s leading digital brands like Google, Facebook, Twitter, LinkedIn etc. • Up to 10 Industry Case Studies for holistic learning • Project Based Learning; Projects in SEO, PPC and Analytics • Guest sessions by industry specialists for in-depth understanding • Module wise assessments for Mastery Learning Program Details Module 1: Introduction to Digital Marketing Module 2: Search Engine Optimization (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Digital Display Advertising Module 5: Email Marketing Module 6: Social Media Marketing (Part 1) Module 7: Social Media Marketing (Part 2) Module 8: Mobile Marketing Module 9: Analytics Module 10: Strategy and Planning Program Fees The Program Fee is INR 37,500 + 15% Service Tax |
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