[nilesh]

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Can you provide me the syllabus of Semester II Managerial Economics subject under MBA (Apparel Business) Program offered by Bharathiar University, Coimbatore on which question paper is based?

[prince karak]

The syllabus of Semester II Managerial Economics subject under MBA (Apparel Business) Program offered by Bharathiar University, Coimbatore on which question paper is based is as follows:

SEMESTER II
2.1 MANAGERIAL ECONOMICS
COURSE OBJECTIVE:
The main objective of this paper is to understand the use of the tools of economic analysis in classifying problems, in organizing and evaluating information and in comparing alternative solutions.

Unit I:
Nature and Scope of Managerial Economics.Managerial Economist‟s Role and Responsibilities Demand Theory and Analysis including Determinants of Demand. Demand Elasticities - Price, Income, Cross and Advertising; their use in Managerial Decision Making. Utility Analysis Marginal Utility Analysis, Indifference Curve Analysis. Demand Forecasting: Methods and their application.

Unit II:
Production Analysis: Basic concepts and Production Function, Production Function with one or two variable inputs. Least cost combination: Cobb-Douglas Production function, Cost Analysis: Cost Concepts and Short run and long run cost curves. Revenue Concepts

Unit III:
Pricing Analysis: Determinants of price, Objectives of Pricing Methods of Pricing: Product Line Pricing, Cost-Plus Pricing, Pioneer Pricing. Pricing under different market structures: Perfect Competition, Monopoly, Monopolistic and Oligopolistic Market Structure

Unit IV:
Profits - Determinants of Short-term & Long-term profits. Classification –Measurement of Profit. Break Even Analysis – Meaning, Assumptions, Determination of BEA, Limitations, Uses of BEA in Managerial decisions

Unit V:
National income – alternative concepts and measurement of National Income; Inflation ‐type, Measurement and control; Fiscal Policy - Taxes& Expenditure, Fiscal imbalance, implications and reforms; Monetary Theory and Policy ‐ Money Demand and Supply

Reference Text Books
1. Edwin Mansfield, W. Bruce Allen, Neil A. Doherty, Keith Weigelt,
2. Managerial Economics: Theory, Application and Cases,
3. W. W. Norton &Co. Inc., 5th Edition.
4. David Begg, Stanley Fisher, RudigeerDovrbusch, Economics, McGraw-HillBook Company Limited (U.K.).
5. W.W. Haynes, V.L. Mote and S. Paul, Managerial Economics: Analysis and Cases, Feffers and Simons Pvt. Ltd., Bombay.
6. Michael Bays; Mote, Paul and Gupta, Managerial Economics: Concepts and Cases, Tata McGraw - Hill Publishing Company Limited, New Delhi, 34th Edition.
7. Joel Dean, Managerial Economics, Prentice-Hall of India Pvt. Ltd., New Delhi, 1998. Ravindra H. Dholakia, Microeconomics for Management Students,Oxford University Press, Delhi, 2007.