| January 23rd, 2018 01:40 PM | |
| prince karak | Re: hmt watches case study Hindustan Machine Tools Limited (HMT), is a state-owned manufacturing company under the Ministry of Heavy Industries and Public Enterprises in India. HMT Watches Case Study Parent Company HMT Limited Category Watches and Accessories Sector Lifestyle and Retail Tagline/ Slogan Timekeepers to the nation USP One of the most established and prominent watch brands in India STP Segment Mass Market looking for watches and accessories Target Group Lower and Middle income groups Positioning Reliable and quality product for the masses SWOT Analysis Strengths 1. Market leader in Mechanical watches 2. ‘Honest’ Brand Image with excellent brand equity 3. High Emotional connect with its customers 4. One of the most trusted names in the Indian watch industry 5. Advertising and marketing with celebrities add more value to the products 6. Also has an expertise in tower clocks, solar clocks and population clocks Weaknesses 1. Entry of international and other brands has restricted its market share 2. Brand has been unable to reposition with the changing times 3. Limited global presence as compared to some other international brands Opportunities 1. Can leverage its reliable image by right advertising 2. Product range can be expanded to more market segments 3. Global penetration would help brand grow and target youth worldwide Threats 1. Declining demand of Mechanical Watches 2. Lack of innovation in design can lead to decline in sales 3. With lots of options available, brand switching is quite high Competition Competitors 1. Timex 2. Citizen 3. Rado |
| January 23rd, 2018 01:39 PM | |
| Unregistered | Re: hmt watches case study Hi buddy here I am looking for HMT Watches Case Study to collect max info about on HMT Watches, so would you plz let me know about the same here ?? |
| November 29th, 2015 04:35 PM | |
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