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I want to know the Swot Analysis Of Kajaria Ceramics Limited so can you please tell me?

[prince karak]

Kajaria Ceramics is the largest manufacturer of ceramic/vitrified tiles in India. It has an annual aggregate capacity of 68.60 mn. sq. meters, distributed across nine plants - Sikandrabad in Uttar Pradesh, Gailpur & Malootana in Rajasthan, five plants in Gujarat and one at Vijayawada in Andhra Pradesh.

Kajaria Ceramics SWOT Analysis

Strengths

It is the largest manufacturer of Ceramics and Vitrified tiles in India

Kajaria has been synonymous to innovation and quality for many decades

The company offers more than 1200 options to the customers.

Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.

It is the only company in India which has won Superbrand award many times

It has a multi layered distribution network that gives it a huge advantage over its competitors.

Weaknesses

It does not have operations in African and North Asian Countries.

Pricing of Kajaria products is a bit higher than its competitors.

Opportunities-

Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.

It should do advertising activities all over the world that would help it increase brand awareness and recall.

It can look for mergers and acquisitions to expand its operations.

Threats-

Many local players are posing a tough competition to Kajaria Ceramics.

Globally, many other players have entered into Ceramics industry and made the environment very competitive.

STP

Segment-

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group-

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning -

Best in technology, design and quality

Competitors-

1. H&R Johnson India

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics

Contact-

Kajaria Ceramics Limited
J1/B1 (Extn.), Mohan Co - op Industrial Estate
(Opp. Badarpur Thermal Power Station),
Mathura Road , New Delhi - 110 044
Phone: +91-11-2694 6409
Fax: +91-11-2694 6407, 2694 9544
Email: info@kajariaceramics.com
Help Line : 1800 11 2992