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USP Of Union Bank Of India |
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Re: USP Of Union Bank Of India
SWOT Analysis of Union Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Union Bank of India Parent Company Government of India Category Banking & financial services Sector Banking and finance Tagline/ Slogan Good people to bank with USP Innovative banking for social welfare STP Segment Individual and Industry banking Target Group Individuals and corporates Positioning Complete Banking solutions SWOT Analysis Strengths 1. Financial products for agricultural sector 2. Products aligned to Government schemes 3. Emphasis on Customer Satisfaction 4. Union bank of India has over 27,700 employees 5. It has representative offices in Abu Dhabi, United Arab Emirates, and Shanghai, Peoples Republic of China, Australia and a branch in Hong Kong. 6. Online Telebanking facility are available to all its Core Banking Customers - individual as well as corporate Weaknesses 1. Nominal International presence as compared to leading players 2. Advertising is lesser which leads to lower brand presence Opportunities 1. Small scale business banking 2. More global penetration through International banking 3. Acquisition of smaller local banks Threats 1. Economic crisis 2. Highly competitive environment 3. Stringent Banking Norms Competition Competitors 1. Indian bank 2. Corporation Bank 3. Dena bank |
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