I am student of Savitribai Phule Pune University and from here doing MBA Marketing Management degree looking for syllabus. Will you please provide me Pune University MBA HR Syllabus Sem 4 along with list of subjects available and books recommended to prepare?

[prince karak]

Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres campus, the university is home to 43 academic departments.

Please find the below attached file for the Pune University MBA HR Syllabus Sem 4:

Pune University MBA HR Syllabus







Marketing Management MBA 4th semester syllabus:

1. Advertising - Purpose and Functions - Advertising Process - Advertising in the marketing mix - Various approaches

2. Advertising Agency - Functions - Advertising Agency partnership - Services offered by the modern Advertising Agency

3. Concept of copy - Elements of copy and Message - Media Objectives - Media Plan - Factors influencing media selection - Types of Media

4. Concepts of Reach, Frequency and Gross Rating Points - Significance of rating and its implications

5. Advertising Appropriation - Methods and Significance

6. Advertising Effectiveness - Tests and Techniques

7. Event Management - Techniques and Significance

8. Sales Promotion as a Promotion Tool - Types of Sales Promotion Techniques - Evaluation of Sales Promotion Schemes

9. Publicity - Forms of Publicity - Techniques adopted

Books Recommended

1. Advertising
2. Advertising Management
3. Advertising Management
4. Introduction to Advertising Media
5. Advertising Excellence
6. Advertising & Marketing Hand Book
7. Marketing Communication
8. Successful Branding
9. Brand Positioning
10. Advertising & Promotion
11. Advertising, 4th Ed.
12. Advertising & Sales Promotion David Ogilvy Aakar, Batra, Myers, Manadra Mohan , Jim Surmanck, Bovee, Thill, Dovel, Wood, Herschell, Gorden Lewis, Patrick Pearson, Pran K. Chaudhary, Subroto Sengupta, Belch Roderick White, Jafkins