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Kashmir University M.A. in Mass Communication and Journalism 3rd Sem MMCJ-14-03 FOLK MEDIA (OPTION III) Syllabus Paper-14 MMCJ-014(Option-III) Folk Media Unit-I Introduction to folk channels of communication Categorization of folk forms in India Advantages of folk media Advantages of Folk over Electronic media Unit-II Introduction to Puppetry Street Theatre Ballads Story Telling Forms Kashmiri folk theatre (Bandpather,Dastangoi,Dhambali) Unit-III Flexibility of folk media Folk media vis a vis the modern message (areas of conflict and compromise) Integrated use of Folk and Mass Media Folk media in the context of urbanization Traditional media &com.message treatment Case studies--(Song & Drama Division and Directorate of Field Publicity) Unit-IV Culture, communication and folk media Dance & Music as instruments of intercultural communication UNESCO’s efforts in the promotion and intercultural communication Codes of ethics |
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