Cluster University BBA 5th Sem ADVERTISING & BRAND MANAGEMENT Syllabus

March 13th, 2021, 10:36 AM

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Cluster University BBA 5th Sem ADVERTISING & BRAND MANAGEMENT Syllabus

Cluster University BBA 5th Sem ADVERTISING & BRAND MANAGEMENT Syllabus

CLUSTER UNIVERSITY OF JAMMU
SYLLABUS – SEMESTER 5TH/ 6TH (CBCS) – BBA
(DISCIPLINE SPECIFIC ELECTIVE)
COURSE CODE : 1BBADE0505
TITLE: ADVERTISING AND BRAND MANAGEMENT
COURSE CODE : 1BBADE0505 CREDITS : 5+1
DURATION OF EXAMINATION TOTAL: 150 Marks
MINOR TEST : 01 Hour MINOR TEST: 30 Marks
MAJOR TEST : 03 Hours MAJOR TEST: 120 Marks

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