| March 11th, 2020 06:43 PM | |
| prince karak | Re: Pune University MBA HR Syllabus Sem 4 Savitribai Phule Pune University, formerly University of Pune and University of Poona, is a university in Pune in western India, founded in 1949. Spread over a 411 acres campus, the university is home to 43 academic departments. Please find the below attached file for the Pune University MBA HR Syllabus Sem 4: Pune University MBA HR Syllabus     Marketing Management MBA 4th semester syllabus: 1. Advertising - Purpose and Functions - Advertising Process - Advertising in the marketing mix - Various approaches 2. Advertising Agency - Functions - Advertising Agency partnership - Services offered by the modern Advertising Agency 3. Concept of copy - Elements of copy and Message - Media Objectives - Media Plan - Factors influencing media selection - Types of Media 4. Concepts of Reach, Frequency and Gross Rating Points - Significance of rating and its implications 5. Advertising Appropriation - Methods and Significance 6. Advertising Effectiveness - Tests and Techniques 7. Event Management - Techniques and Significance 8. Sales Promotion as a Promotion Tool - Types of Sales Promotion Techniques - Evaluation of Sales Promotion Schemes 9. Publicity - Forms of Publicity - Techniques adopted Books Recommended 1. Advertising 2. Advertising Management 3. Advertising Management 4. Introduction to Advertising Media 5. Advertising Excellence 6. Advertising & Marketing Hand Book 7. Marketing Communication 8. Successful Branding 9. Brand Positioning 10. Advertising & Promotion 11. Advertising, 4th Ed. 12. Advertising & Sales Promotion David Ogilvy Aakar, Batra, Myers, Manadra Mohan , Jim Surmanck, Bovee, Thill, Dovel, Wood, Herschell, Gorden Lewis, Patrick Pearson, Pran K. Chaudhary, Subroto Sengupta, Belch Roderick White, Jafkins |
| March 10th, 2020 05:36 PM | |
| Unregistered | Pune University MBA HR Syllabus Sem 4 I am student of Savitribai Phule Pune University and from here doing MBA Marketing Management degree looking for syllabus. Will you please provide me Pune University MBA HR Syllabus Sem 4 along with list of subjects available and books recommended to prepare? |
