| October 16th, 2020 10:47 PM | |
| prince karak | Sathyabama Institute of Science and Technology B.Des - Design SDE1110 Communicating Design Syllabus Sathyabama Institute of Science and Technology B.Des - Design SDE1110 Communicating Design Syllabus SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SDE 1110 COMMUNICATING DESIGN L T P Credits Total Marks 2 0 0 2 100 UNIT 1 COMMUNICATION PRINCIPLES 6 Hrs Process of Communication. Transmission of ideas, facts & figures from one person to another. Kinds of Communication: Oral and Written, Verbal and Non-Verbal. Levels of Communication: Intrapersonal, Interpersonal, Group, Mass Communication. UNIT 2 READING DESIGN 8 Hrs Reading skills: Model of reading to learning, reading tactics and strategies, reading purposes – associated apprehensions, reading for meaning, reading outcomes; Reading Space and its qualities; Presentations and writings of great design theorists UNIT 3 DESIGN STORYTELLING AND NARRATIVES 8 Hrs Elements of a good story: facts, situation, characters, plot and resolution of a design project; Building context in the design process: Emotional, Environmental, Social context; Organising ideas- Personas, storyboards, and flowcharts; Documenting processes through writing UNIT 4 REPRESENTATION OF SPACE 6 Hrs Innovation with orthographic drawings- beyond the plan, elevation, section; Perspectives and Montages; Maps and Models; Interior space and its occupation, experience and perception; Constructing and interpreting layers of meaning within interior spaces. Max. 30 Hours COURSE OUTCOMES On completion of the course the student will be able to CO1: Explore innovative ways of researching and writing about contemporary design and culture. CO2: Create valid arguments and to argue for and against ideas CO3: Analyse structure of oral and written arguments CO4: Critically evaluate design ideas. CO5: Understand and apply various spatial representations for their own designs. CO6: Produce a booklet of the ideas and themes discussed. TEXT / REFERENCE BOOKS Cottrell, S. (2005). Critical Thinking Skills: Developing effective analysis and argument. New York: Palgrave McMillan. END SEMESTER EXAM QUESTION PAPER PATTERN Max. Marks: 100 Duration: 3 Hrs. PART A: 8 Questions of 5 marks each- No choice 40 Marks PART B: 2 Questions from each unit with internal choice, each carrying 15 marks 60 Marks |
