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Sathyabama Institute of Science and Technology B.Des - Design SDE1110 Communicating Design Syllabus

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY

SDE 1110 COMMUNICATING DESIGN
L T P Credits Total Marks
2 0 0 2 100

UNIT 1 COMMUNICATION PRINCIPLES 6 Hrs
Process of Communication. Transmission of ideas, facts & figures from one person to another. Kinds of Communication:
Oral and Written, Verbal and Non-Verbal. Levels of Communication: Intrapersonal, Interpersonal, Group, Mass
Communication.

UNIT 2 READING DESIGN 8 Hrs
Reading skills: Model of reading to learning, reading tactics and strategies, reading purposes – associated apprehensions,
reading for meaning, reading outcomes; Reading Space and its qualities; Presentations and writings of great design
theorists

UNIT 3 DESIGN STORYTELLING AND NARRATIVES 8 Hrs
Elements of a good story: facts, situation, characters, plot and resolution of a design project; Building context in the design
process: Emotional, Environmental, Social context; Organising ideas- Personas, storyboards, and flowcharts;
Documenting processes through writing

UNIT 4 REPRESENTATION OF SPACE 6 Hrs
Innovation with orthographic drawings- beyond the plan, elevation, section; Perspectives and Montages; Maps and
Models; Interior space and its occupation, experience and perception; Constructing and interpreting layers of meaning
within interior spaces.
Max. 30 Hours

COURSE OUTCOMES
On completion of the course the student will be able to
CO1: Explore innovative ways of researching and writing about contemporary design and culture.
CO2: Create valid arguments and to argue for and against ideas
CO3: Analyse structure of oral and written arguments
CO4: Critically evaluate design ideas.
CO5: Understand and apply various spatial representations for their own designs.
CO6: Produce a booklet of the ideas and themes discussed.

TEXT / REFERENCE BOOKS
Cottrell, S. (2005). Critical Thinking Skills: Developing effective analysis and argument. New York: Palgrave McMillan.

END SEMESTER EXAM QUESTION PAPER PATTERN
Max. Marks: 100 Duration: 3 Hrs.
PART A: 8 Questions of 5 marks each- No choice 40 Marks
PART B: 2 Questions from each unit with internal choice, each carrying 15 marks 60 Marks