| May 29th, 2017 05:44 PM | |
| prince karak | Re: swot analysis of kajaria ceramics Kajaria Ceramics is the largest manufacturer of ceramic/vitrified tiles in India. It has an annual aggregate capacity of 68.60 mn. sq. meters, distributed across nine plants - Sikandrabad in Uttar Pradesh, Gailpur & Malootana in Rajasthan, five plants in Gujarat and one at Vijayawada in Andhra Pradesh. Kajaria Ceramics SWOT Analysis Strengths It is the largest manufacturer of Ceramics and Vitrified tiles in India Kajaria has been synonymous to innovation and quality for many decades The company offers more than 1200 options to the customers. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc. It is the only company in India which has won Superbrand award many times It has a multi layered distribution network that gives it a huge advantage over its competitors. Weaknesses It does not have operations in African and North Asian Countries. Pricing of Kajaria products is a bit higher than its competitors. Opportunities- Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries. It should do advertising activities all over the world that would help it increase brand awareness and recall. It can look for mergers and acquisitions to expand its operations. Threats- Many local players are posing a tough competition to Kajaria Ceramics. Globally, many other players have entered into Ceramics industry and made the environment very competitive. STP Segment- Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders Target Group- Owners/builders having projects in Urban i.e. Tier I and Tier II cities Positioning - Best in technology, design and quality Competitors- 1. H&R Johnson India 2. Asian Granito India 3. Nitco Tiles 4. Somany Ceramics 5. RAK Ceramics Contact- Kajaria Ceramics Limited J1/B1 (Extn.), Mohan Co - op Industrial Estate (Opp. Badarpur Thermal Power Station), Mathura Road , New Delhi - 110 044 Phone: +91-11-2694 6409 Fax: +91-11-2694 6407, 2694 9544 Email: info@kajariaceramics.com Help Line : 1800 11 2992 |
| May 29th, 2017 05:43 PM | |
| Unregistered | Re: swot analysis of kajaria ceramics I want to know the Swot Analysis Of Kajaria Ceramics Limited so can you please tell me? |
| June 27th, 2016 01:34 PM | |
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