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university of mumbai business communication |
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Re: university of mumbai business communication
The Syllabus for Business Communication (Paper I and II): SYBA Program offered by University of Mumbai is as follows: Semester – I, Business Communication Paper- I (4Credits) Unit 1: Theory of Communication i. Concept of Communication Meaning, Definition, Process, Need, Feedback Emergence of Communication as a key concept in the Corporate and Global World Impact of technological advancements on Communication ii. Channels and Objectives of Communication Channels-- Formal and Informal—Vertical, Horizontal, Diagonal, Grapevine Objectives of Communication Information, Advice, Order and Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees (A brief introduction to these objectives to be given) iii. Methods and Modes of Communication Verbal and Nonverbal Characteristics of Verbal Communication Characteristics of Non-verbal Communication Landline, Wireless and Cellular Phones 3 Facsimile Communication [Fax] Computers and E- communication Video and Satellite Conferencing iv. Problems in Communication /Barriers to Communication Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers Ways to Overcome these Barriers v. Listening Importance of Listening Skills Cultivating good Listening Skills |
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