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February 8th, 2021, 12:05 PM
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 Kashmir University M.A. in Mass Communication and Journalism 4th Sem MMCJ-16-02 CORPORATE COMMUNICATION AND PR Syllabus Paper 16 MMCJ-016 (Option-II) Corporate Communications and PR SEM IV Unit I Concept and definition of Public Relations Present status and future of Public Relations PR in India, Government information services, Role of PIB PR in relation to marketing and advertising Unit II Audience segmentation—Publics in PR Internal communication External communication Meeting, seminars and special occasions as tools of PR Press Release House Journals Exhibitions Open House Brochures, pamphlets, folders, Bill Boards, Intranet Unit III Organization communication patterns Advocacy, Lobbying Corporate personality and corporate identity Leadership and team building PR in Public Sector Public opinion, Publicity, Propaganda, Misinformation, Disinformation Communication in Crisis management Unit IV Media relations Media events—Press conferences, facility visits, interviews Consumer relations PR in educational institutions PR in hotels PR in hospitals PR in police   |
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