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Sathyabama Institute of Science and Technology B.Sc - Fashion Design SFDA1202 Fashion Studies Syllabus

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY SCHOOL OF SCIENCE AND HUMANITIES

Sem
Course
Code FASHION STUDIES
L T P Credits
Total
Marks
II SFDA 1202 3 0 0 3 100

UNIT I (9Hrs)
Introduction to fashion - definition and origin. Fashion terminologies – Classic, FAD, Style, Trend, prêt-à-porter ,
Mass Fashion, Street Fashion, Fashion forecasting, Boutique, Haute couture, line, Collection, Avantgarde, Custom made.
Factors influencing fashion – Political and legal, Geographic, Demographic, technological, economic, social and cultural,
factors, Life style changes etc.

UNIT II (9Hrs)
Levels of fashion industry- Couture, Ready to wear, Mass production. Fashion Focus –The designers Role, The
Manufacturers Role, The Retailers Role. Scope of Fashion Business – Primary Level, Secondary Level, Retail level and the
Auxiliary level.

UNIT III (9Hrs)
Types of designers – High fashion Designer, Stylist, and Freelance Designer. Sources of design inspiration.
Biography of various Indian Fashion designers - Manish Malhotra, Ritu kumar, Ritu berri, Tarun Tahilani, Wendell Rodricks,
Abu Jani and Sandeep Khosla, JJ Valaya, Manish Arora, and Rohit Bal. Study of international Designers - Coco Chanel, CK,
Donatella Versace, Gucci, Giorgio Armani.

UNIT IV (9Hrs)
Study of International Fashion centers – France, Italy, England, Germany, Canada, New York. Study of Fashion
Brands –National Brand - International Brand - Designer Brand, Luxury fashion brand.

UNIT V
(9Hrs)
Theories of Fashion - Trickle up, Trickle down and Trickle across. Fashion Cycle - Classic, FAD, Trend, Style. Fashion
Seasons – International market and Indian market. The concepts of formal wear, casual wear, party wear, sportswear, jeans
wear, swim wear, beach wear and its functional aspects.
Max. 45 Hours

COURSE OUTCOMES
On successful completion of the course, the students will able to
CO1: Gain knowledge on fashion terminologies.
CO2: Understand the levels of fashion Industry.
CO3: Obtain knowledge about the success of various fashion designers.
CO4: Gain knowledge on Fashion Capitals and Fashion Brands.
CO5 Understand the theories of fashion.

TEXT / REFERENCE BOOKS:
1. The Dynamics of Fashion. Elaine stone Fair child publications, New York. 2001.
2. Fashion from concept to consumer [Sixth Edition]. Gini Stephan Friengs . Prentice Hall.1999.
3. Fashion Retailing Ellen Diamond. Pearson Education. INC and Dorling Kinderley Publishing, Delhi. 2007.
4. Inside the fashion Business, Kitty G, Dickerson. Pearson Education. INC and Dorling Kinderley ublishing, Delhi. 2005

END SEMESTER EXAM QUESTION PAPER PATTERN
Max. Marks: 100 Exam Duration: 3 Hrs.
PART A: 10 Questions of 2 mar k each - No choice. 20 Marks
PART B: 2 Questions from each unit of internal choice, each carrying 16 marks. 80 Marks